GSC Marketing Specialist

Marketing & Business Development

Job Reference



Marketing & Business Development


Business Professionals


Warsaw, Poland

The role

As a Marketing Specialist in GSC Data & Directories team, the role holder will support marketing efforts by maintaining and standardizing data in the firm’s customer relationship management system (InterAction). This involves retrieving information from internal database and systems, recording experience data, and showcasing our credentials as a leading global business law firm. Additionally to data maintenance duties, the role includes administrative tasks related to global Legal Directories processes.

Flexibility in working patterns is essential, as the candidate will collaborate with colleagues worldwide.


  • Be accountable for daily data stewardship: new contacts’ validation, merging duplicate contacts, standardizing the data, data cleanse and resolving discrepancies
  • Monitor changes made by users in InterAction
  • Monitor and maintain the quality of data on client relationship management system (InterAction) against data standards
  • Improve the overall data quality of InterAction
  • Ensure the data is stored and tagged correctly to optimize retrieval process in internal databases 
  • Be responsible for creation and populating mailing lists on the firm’s CRM system
  • Assist with distribution of GDPR related communication to clients to ensure applying local regulatory measures in processing client personal data
  • Support Marketing and Business Development teams worldwide on data retrieval from internal databases, undertaking more complex searches on CRM system based on defined criteria
  • Be accountable for review and processing registrations to international companies’ programs
  • Support Directories process by ensuring that data is submitted to external sites and that the company’s internal documentation remains up-to-date through regular updates based on information from directories.
  • Engage with client and ensure the delivery meets their expectations within agreed procedures and service level agreements
  • Support on delivering pre mailing metrics
  • Ensure compliance to all policies, procedures, standard operating procesures
  • Create, update and maintain process documentation
  • Deputize for (Data & Directories) Team Coordinator in delegated areas and tasks
  • Contribute to the reports prepared by the team and/or requested by the manager
  • Provide training and guidance to junior team members when necessary
  • Liaise and strengthen relationships with internal clients, adopting a flexible approach to work
  • allocation where workloads dictate. Cooperate with colleagues from within marketing team and other streams to solve common issues and share best practice.
  • Provide support to any other administrative tasks within marketing field where necessary


  • Minimum one year of experience in the marketing area, professional services environment or similar
  • Advanced English skills
  • Experience of using CRM (InterAction) system would be a strong asset
  • Good organizational and time management skills
  • Meticulous attention to detail
  • Strong ability to extract information by questioning, active listening and interviewing
  • Ability to deal with a demanding workload and conflicting priorities in order to meet deadlines
  • Comfortable with performing repetitive and time consuming tasks
  • Flexibility and a willingness to learn and adapt within the work environment
  • Strong analytical and problem solving skills
  • Excellent communication and interpersonal skills – able to liaise with staff at all levels
  • Demonstrate strong focus on providing excellent customer service
  • Highly motivated with a proactive ‘can do’ attitude
  • Ability to work both independently and in a team-oriented, collaborative manner 
  • A keen interest in marketing

The Department / Practice Group

Business Sevices/ Marketing & Business Development


DLA Piper is a global law firm with lawyers and business service professionals located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world. We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies.


In everything we do connected with our People, our Clients and our Communities, we live by these values:

  • Be Supportive – we are compassionate and inclusive, valuing diversity and acting thoughtfully
  • Be Collaborative – we are proactive, passionate team players investing in our relationships
  • Be Bold – we are fearless and inquisitive, challenging ourselves to think big and find creative new solutions
  • Be Exceptional – we are strategic and driven, exceeding standards and expectations


At DLA Piper, diversity and inclusion underpins how we live our values and everything we do. We believe that everyone has a voice, and that everyone’s voice counts. We know that the rich diversity across our firm makes us stronger, more innovative and creative, which helps us to better serve our clients and communities. We are committed to providing an inclusive working environment and culture across our global firm, where everyone can bring their authentic self to work.

Diversity of perspective, thought, background and culture combine to make us the leading global law firm; that’s why we actively seek to build balanced teams. We welcome the unique contribution that you will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify.


We recognise that people have responsibilities and interests outside of their career and that as a business, we all benefit from working flexibly. That’s why we are open to discussing with candidates the different ways in which we are able to support requests for agile working arrangements.


In the event that we make an offer to you, and where local legislation permits and where relevant, we will conduct pre-engagement screening checks that may include but are not limited to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and work-related references.