Senior Marketing & BD Advisor

Marketing & Business Development

Job Reference



Marketing & Business Development


Business Professionals


Amsterdam, Netherlands

The role

Our growth ambition resulted in a requirement for a Senior Business Development Advisor. We are looking for a professional with the ability to manage, contribute, coach and support in realising our team and firm’s ambitions. You will work across international business services teams and advise the various practice groups and sectors; providing them with knowledge, resources and tools that will help them deliver exceptional service to our clients. Further, you will work alongside the colleagues in the MBD team in which you will have a senior role to drive our strategy, positioning and business goals.

The Marketing & Business Development team consists of five colleagues that deliver a broad range of key marketing, communications and business development services for the Amsterdam office, designed to grow the firm’s market positioning, revenue and profitability. In our team, we work closely with the lawyers, notaries and tax advisors to explore new business opportunities and market DLA Piper and its individuals, externally. The working environment is dynamic and fast-paced so no two days are the same. 

In the role of Senior Business Development Advisor you have a central role which enables you to build a network and work with our local and international practice groups, Marketing & Business Development colleagues and other business services teams such as Finance, Human Resources and Service Delivery & Quality. 

You will join an enthusiastic and experienced team that has a great spirit to bring their support to the next level.


  • Responsible for the account management activities of a selection of priority clients based in the Netherlands 
  • Drive and facilitate key client sessions driven by our practice group and sector initiatives
  • Strategic partner for our Location Heads in professionalizing from a business development perspective
  • Professionalize the business on account management activities, relationship building and opportunity management
  • Manage selected go-to-market initiatives and campaigns related to our firms priorities (e.g. ESG, sector initiatives and practice group offerings Identify (cross-selling) opportunities and the strategic management of pitches, panel (renewal) procedures and secondment opportunities
  • Drive and write pitch proposals for key/priority clients and bring this to a next level together with our pitch coordinator and the international pitch team
  • Analyze our client data, monitor financial performance and work closely with the designated Finance specialist

HBO or University degree, preferably in business, communications, law or commerce; 

  • Minimum 5-8 years working experience in this field of expertise
  • Excellent communication and project management skills. Strong probing, consultative listening skills coupled with the ability to negotiate and persuade legal and client personnel
  • Experience with account management, project management and pitching
  • Strong organization skills and ability to distinguish between urgent and important tasks
  • Eye for detail, pragmatic and good analytical skills; and
  • Excellent people management, verbal and written communication skills (fluent in Dutch and English)

What skills and attributes can make you successful in the role? We think:

  • Demonstrate previous experience of business development, managing client relationships, ideally in a professional services environment
  • Able to work within a matrixed (partner) organization – balancing the needs of the client against firm initiatives and goals
  • Able to collaborate across multi-disciplinary areas, including senior stakeholders across DLA Piper at national and international levels
  • Coach and manage the BD/Pitch Advisor and the MBD assistant
  • A self-starter with a high level of self-motivation, who is able to achieve results as an individual as well as a team player
  • Hands on, likes to do research and knowledge management
  • Ability to flex your style and versatility according to EQ is key
  • Passionate about collaboration, team work and sharing best practices; and
  • Ability to operate calmly under pressure and manage competing priorities

DLA Piper is a global law firm with lawyers and business service professionals located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world. We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies.

In everything we do connected with our People, our Clients and our Communities, we live by these values:

  • Be Supportive – we are compassionate and inclusive, valuing diversity and acting thoughtfully
  • Be Collaborative – we are proactive, passionate team players investing in our relationships
  • Be Bold – we are fearless and inquisitive, challenging ourselves to think big and find creative new solutions
  • Be Exceptional – we are strategic and driven, exceeding standards and expectations

At DLA Piper, diversity and inclusion underpins how we live our values and everything we do. We believe that everyone has a voice, and that everyone’s voice counts. We know that the rich diversity across our firm makes us stronger, more innovative and creative, which helps us to better serve our clients and communities. We are committed to providing an inclusive working environment and culture across our global firm, where everyone can bring their authentic self to work.

Diversity of perspective, thought, background and culture combine to make us the leading global law firm; that’s why we actively seek to build balanced teams. We welcome the unique contribution that you will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify.

We recognise that people have responsibilities and interests outside of their career and that as a business, we all benefit from working flexibly. That’s why we are open to discussing with candidates the different ways in which we are able to support requests for agile working arrangements.

In the event that we make an offer to you, and where local legislation permits and where relevant, we will conduct pre-engagement screening checks that may include but are not limited to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and work-related references.